We want to think with you.
Consider us invested, yet unbiased advisors you can trust to provide honest, informed feedback. As your strategic partner, we’ll facilitate the conversations and collaboration your team needs to explore new opportunities and come up with transformative ideas. We’re here to add thought leadership and expand your problem-solving capacity by applying human-centered design thinking to your business challenges.
What is Human-Centered Design?
As organizations are working to solve a problem, the demands and expectations of internal stakeholders tend to have an outsized influence. They focus on their capabilities instead of their customers. Human-centered design turns all that on its head.
Our process begins with people—understanding who your customers are and learning to see things from their perspective. It involves an enlightening set of methodologies we employ at every stage of an engagement—from research and data analysis to planning and development—to give us insight. That insight becomes the true north for every project, meaning we measure success by how well we work together to meet the needs of the end user.
Why does Quire work this way? Because when unified around the needs of the customer, teams create experiences that have inherent meaning and value. And better user experiences translate into better outcomes for your bottom line.
Our Approach
We believe a research experience that is immersive and inclusive leads to better results, so experiential learning is the driving force of Quire’s innovation process. We teach you to inhabit a new mindset to help you better relate to the people you’re designing for. Then, we turn the knowledge we uncover into a growth strategy to guide your team.
Qualitative Research
Collecting information about the way your customers and team members think and behave is essential to managing organizational change.
Design Strategy
We shift from knowledge to meaning. By focusing on your customers, we develop capabilities that strengthen your competitiveness.
Iterative Implementation
Through a cycle of testing and tweaking, we help your team identify the “must haves” that will make your concept a true success.
“We can’t solve problems by using the same kind of thinking we used when we created them.”
— Albert Einstein